If you’re a brand that’s wondering how this app can benefit your business, you’ve come to the right place. Like WhatsApp, WhatsApp Business is popular in India too, with the country contributing more than 15 million users in the global user base of around 50 million users. With over 487 million users in India alone, the company has become synonymous with texting among individual users, and now also caters to enterprises through its business-focused app – WhatsApp Business. When talking about chat messaging, one can definitely not miss out on WhatsApp, the world’s most popular messenger app with a monthly active user base of more than 2 billion users. It’s no surprise then that chat interactions through messengers can boost conversions and enhance customer satisfaction at the same time. Reports suggest that 91% of consumers want real-time assistance. The term Conversational Commerce may have been coined in 2015 (thanks to hashtag inventor Chris Messina), but the last few years have solidified its existence.
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